Email marketing CRMVersion checked: 4.9.4 · Oct 16, 2026
Groundhogg review
A self-hosted CRM built around email marketing and a visual flow editor for automation. Contacts, broadcasts, flows, forms and reports are free, and the sales pipeline, companies and integrations come with the yearly plans.
Best for: Businesses that want ActiveCampaign-style automation and email inside WordPress, with a flat price that does not grow with the list.
Strengths / Weaknesses
Strengths
- Unlimited contacts, flows and email sends on every plan, including the free one.
- Visual flow editor, broadcasts, a form builder and reports are free.
- Free sales roles, with Sales Representatives limited to their own contacts.
- Calls, meetings, notes and tasks are logged on the contact record for free.
- Free REST API, and abilities for AI agents and MCP clients.
Weaknesses
- The sales pipeline, company records and the booking calendar need Plus at $480 a year.
- WooCommerce, SMTP and SMS integrations need Pro at $600 a year.
- Paid plans are billed yearly only, with a 14-day refund window.
- No helpdesk, knowledge base or invoicing.
wordpress.org numbers
- Type
- Email marketing CRM
- Developer
- Groundhogg Inc.
- Active installs
- 2,000+
- Rating
- 4.87 / 5 (149 ratings)
- Current version
- 4.9.4
- Last updated
- Oct 13, 2026
- On wordpress.org since
- Oct 1, 2018
- Requires
- WordPress 6.9, PHP 7.4
Read from the wordpress.org plugin API on Oct 19, 2026.wordpress.org listing
Pricing
| Plan | Price | Sites |
|---|
| Free version | $0 | – |
|---|
| Basic | $240 / year | 1 |
|---|
| Plus | $480 / year | 3 |
|---|
| Pro | $600 / year | 5 |
|---|
| Agency | $1,200 / year | 25 |
|---|
Lifetime licence: Not listed. Refunds: 14-day money-back guarantee.Pricing source
Features, area by area
Contacts and companies
| Feature | Value | Note |
|---|
| ContactsStores people with their details, notes and a history of what happened with them. | YesFree | |
|---|
| CompaniesStores companies (accounts) as their own records, with contacts linked to them. | YesPaid: Plus | Company records come from the Companies extension, included from Plus or sold alone from $59 a year. |
|---|
| Custom fieldsYou can add your own fields to contacts or other records. | YesFree | |
|---|
| Duplicate mergeFinds the same person or company entered twice and merges the two records. | PartialFree | Two contacts can be merged by hand from the record. No tool that finds duplicates was found. |
|---|
Sales pipeline
| Feature | Value | Note |
|---|
| DealsTracks sales opportunities with a value, a stage and an expected close date. | YesPaid: Plus | The Sales Pipeline extension is included from Plus or sold alone from $79 a year. Deals have a close date, a close probability and products. |
|---|
| Kanban boardShows deals as cards in stage columns that you drag from one stage to the next. | YesPaid: Plus | |
|---|
| Several pipelinesYou can run more than one pipeline, each with its own stages. | YesPaid: Plus | |
|---|
| Sales forecastReports expected revenue, weighted by stage probability or by close date. | Not checked | |
|---|
| Lead conversionA lead is a separate record that converts into a contact, a company or a deal once qualified. | No | There is no separate lead record. Leads are contacts, and deals are created from them. |
|---|
Activities and email
| Feature | Value | Note |
|---|
| TasksTasks with a due date and an assignee, linked to a record. | YesFree | |
|---|
| CalendarA calendar view of tasks, meetings or appointments inside the CRM. | Not checked | |
|---|
| Calls and meetingsLogs calls and meetings as their own activities on a record. | YesFree | |
|---|
| Email from a recordSends a one-to-one email from a contact's record and keeps it on the record. | YesFree | |
|---|
| Incoming emailReads a mailbox and files incoming mail against the matching records. | PartialPaid: Pro | Replies to Groundhogg emails reach the contact record through Groundhogg's hosted relay. It needs an active licence and does not read a mailbox of your own. |
|---|
Marketing
| Feature | Value | Note |
|---|
| Email campaignsSends newsletters or bulk email to a list or segment of contacts. | YesFree | |
|---|
| Marketing automationRuns sequences or workflows triggered by events, such as a tag added or a form submitted. | YesFree | |
|---|
| Lead capture formsHas its own forms that create contacts or leads, without a separate form plugin. | YesFree | |
|---|
Customer support
| Feature | Value | Note |
|---|
| Tickets or casesA support queue of customer requests with a status and an owner. | No | There is no ticket queue. A paid Help Scout integration connects an outside helpdesk. |
|---|
| Knowledge baseHelp articles you write in the CRM and can show to customers. | No | |
|---|
| Client portalCustomers log in on your site to see their own records, such as tickets, invoices or documents. | Not checked | |
|---|
Team and permissions
| Feature | Value | Note |
|---|
| CRM rolesPermissions set per CRM role, beyond the standard WordPress roles. | YesFree | Adds Marketer, Sales Manager and Sales Representative roles. |
|---|
| Record-level accessLimits which records or fields a user can see, for example only their own or their team's. | YesFree | Sales Representatives see only the contacts they own. Field-level limits were not found. |
|---|
| Change historyKeeps a log of who changed what on a record. | Not checked | |
|---|
Reports and data
| Feature | Value | Note |
|---|
| ReportsBuilt-in reports or dashboards on contacts, deals or activity. | YesFree | |
|---|
| CSV import and exportImports contacts from a CSV file and exports them to one. | YesFree | |
|---|
| WebhooksSends a message to a URL you choose when records change. | YesPaid: Basic | Sending a webhook is a premium flow step, listed on every paid plan. Free users cannot use it. |
|---|
| REST APIA documented API for reading and writing CRM records from other software. | YesFree | |
|---|
Commerce
| Feature | Value | Note |
|---|
| WooCommerceLinks WooCommerce customers and their orders to CRM contacts. | YesPaid: Pro | The WooCommerce extension is included in Pro or sold alone from $99 a year. |
|---|
| Quotes and invoicesCreates quotes or invoices from the CRM. | No | |
|---|
Integrations
| Feature | Value | Note |
|---|
| Form plugin integrationsSends entries from form plugins such as Contact Form 7, WPForms or Gravity Forms into the CRM. | YesPaid: Plus | Contact Form 7, Gravity Forms, WPForms, Fluent Forms and others are listed from Plus. |
|---|
| Calendar syncSyncs CRM meetings or tasks with Google Calendar or Outlook. | YesPaid: Plus | Google Calendar sync comes with the Booking Calendar extension, included from Plus or sold alone from $79 a year. |
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Platform
| Feature | Value | Note |
|---|
| Where your data livesWhether records are stored in your WordPress database or on the vendor's servers. | Your WordPress database (custom tables) | |
|---|
| CRM on a site pageStaff can use the CRM on a page of the site, outside wp-admin. | Not checked | |
|---|