Plugixa CRM vs Groundhogg
Groundhogg is a marketing automation CRM with a visual flow editor. Plugixa CRM is a sales and service CRM with no automation.
Groundhogg has about 2,000 active installs. Plugixa CRM is new.
Both plugins have a checked value for 28 of 33 features, and they differ on 13 of them.
Verdict
Choose Groundhogg for automation-driven funnels. Choose Plugixa CRM for sales and support work, where a pipeline, cases and permissions matter more than automated email.
Choose Plugixa CRM if
- You need a pipeline and company records without paying; Groundhogg puts both in Plus at $480 a year.
- You need cases, a knowledge base or a customer portal.
- You want a lower yearly price for unlimited sites.
Choose Groundhogg if
- You want visual automation flows, free, with unlimited contacts.
- You run funnels where email sequences matter more than the sales pipeline.
At a glance
| Plugixa CRM | Groundhogg | |
|---|---|---|
| Type | Sales CRM | Email marketing CRM |
| Active installs | Fewer than 10 | 2,000+ |
| Rating | – | 4.87 / 5 (149 ratings) |
| Last updated | – | Oct 13, 2026 |
| Free version | Yes | Yes |
| Price | From €39 / year | From $240 / year |
| Lifetime licence | Not listed | Not listed |
| Refunds | 14-day refund for defects only | 14-day money-back guarantee |
Feature by feature
| Feature | Plugixa CRM | Groundhogg |
|---|---|---|
| Contacts and companies | ||
| ContactsStores people with their details, notes and a history of what happened with them. | YesFreeA contact can have several email addresses and phone numbers, one of each marked primary. | YesFree |
| CompaniesStores companies (accounts) as their own records, with contacts linked to them. | YesFreeAccounts with a parent and child hierarchy, and a link to contacts that records each person's role. | YesPaid: PlusCompany records come from the Companies extension, included from Plus or sold alone from $59 a year. |
| Custom fieldsYou can add your own fields to contacts or other records. | YesPaid: ProTen field types on contacts, accounts, leads and deals. | YesFree |
| Duplicate mergeFinds the same person or company entered twice and merges the two records. | YesFree | PartialFreeTwo contacts can be merged by hand from the record. No tool that finds duplicates was found. |
| Sales pipeline | ||
| DealsTracks sales opportunities with a value, a stage and an expected close date. | YesFree | YesPaid: PlusThe Sales Pipeline extension is included from Plus or sold alone from $79 a year. Deals have a close date, a close probability and products. |
| Kanban boardShows deals as cards in stage columns that you drag from one stage to the next. | YesFree | YesPaid: Plus |
| Several pipelinesYou can run more than one pipeline, each with its own stages. | YesFree | YesPaid: Plus |
| Sales forecastReports expected revenue, weighted by stage probability or by close date. | YesFreeA weighted pipeline forecast, win rate and expected close by month. | Not checked |
| Lead conversionA lead is a separate record that converts into a contact, a company or a deal once qualified. | YesFreeA lead converts into an account, a contact and an opportunity in one step. | NoThere is no separate lead record. Leads are contacts, and deals are created from them. |
| Activities and email | ||
| TasksTasks with a due date and an assignee, linked to a record. | YesFree | YesFree |
| CalendarA calendar view of tasks, meetings or appointments inside the CRM. | YesFreeMonth, week and day views over tasks, calls and meetings, with working hours, holidays and free/busy. | Not checked |
| Calls and meetingsLogs calls and meetings as their own activities on a record. | YesFree | YesFree |
| Email from a recordSends a one-to-one email from a contact's record and keeps it on the record. | YesFreeSent from any record, with templates and merge fields. | YesFree |
| Incoming emailReads a mailbox and files incoming mail against the matching records. | YesFreeReads your own mailbox over IMAP. Incoming mail can create cases automatically. | PartialPaid: ProReplies to Groundhogg emails reach the contact record through Groundhogg's hosted relay. It needs an active licence and does not read a mailbox of your own. |
| Marketing | ||
| Email campaignsSends newsletters or bulk email to a list or segment of contacts. | YesFreeCampaigns, target lists and mass email sent in batches, with open and click tracking on your own domain. | YesFree |
| Marketing automationRuns sequences or workflows triggered by events, such as a tag added or a form submitted. | NoTarget lists are static, and there is no workflow or sequence builder. | YesFree |
| Lead capture formsHas its own forms that create contacts or leads, without a separate form plugin. | YesFreeWeb-to-lead forms as a block or a shortcode; submissions arrive as leads. | YesFree |
| Customer support | ||
| Tickets or casesA support queue of customer requests with a status and an owner. | YesFreeCases with statuses, priorities and types, assigned round-robin or to whoever is least busy. | NoThere is no ticket queue. A paid Help Scout integration connects an outside helpdesk. |
| Knowledge baseHelp articles you write in the CRM and can show to customers. | YesFreeArticles in a category tree. Articles you mark as public appear in a help centre on your site. | No |
| Client portalCustomers log in on your site to see their own records, such as tickets, invoices or documents. | YesFreeCustomers see their own cases, shared documents, meetings, calls and help articles. Each panel is a separate switch. | Not checked |
| Team and permissions | ||
| CRM rolesPermissions set per CRM role, beyond the standard WordPress roles. | YesFreeRoles per record type and per action, each with an all, team, own or none scope. | YesFreeAdds Marketer, Sales Manager and Sales Representative roles. |
| Record-level accessLimits which records or fields a user can see, for example only their own or their team's. | YesFreeRecords are limited to a user's own, their team's or all, and single fields can be hidden or made read-only. | YesFreeSales Representatives see only the contacts they own. Field-level limits were not found. |
| Change historyKeeps a log of who changed what on a record. | YesFree | Not checked |
| Reports and data | ||
| ReportsBuilt-in reports or dashboards on contacts, deals or activity. | YesFreeA report builder with charts over deals, leads, meetings, calls and tasks, and multi-tab dashboards. | YesFree |
| CSV import and exportImports contacts from a CSV file and exports them to one. | YesFreeCSV import with column mapping and an undo for the whole run; CSV and Excel export. | YesFree |
| WebhooksSends a message to a URL you choose when records change. | YesFree | YesPaid: BasicSending a webhook is a premium flow step, listed on every paid plan. Free users cannot use it. |
| REST APIA documented API for reading and writing CRM records from other software. | YesFreeAbout 230 documented REST routes, with the same permission rules as the admin screens. | YesFree |
| Commerce | ||
| WooCommerceLinks WooCommerce customers and their orders to CRM contacts. | YesPaid: ProLinks WooCommerce customers and their order history to contacts. | YesPaid: ProThe WooCommerce extension is included in Pro or sold alone from $99 a year. |
| Quotes and invoicesCreates quotes or invoices from the CRM. | NoThere are PDF templates for any record, but no quote or invoice records. | No |
| Integrations | ||
| Form plugin integrationsSends entries from form plugins such as Contact Form 7, WPForms or Gravity Forms into the CRM. | YesPaid: ProContact Form 7, WPForms, Gravity Forms and Elementor forms. | YesPaid: PlusContact Form 7, Gravity Forms, WPForms, Fluent Forms and others are listed from Plus. |
| Calendar syncSyncs CRM meetings or tasks with Google Calendar or Outlook. | YesPaid: ProGoogle Calendar and Microsoft 365 calendars. | YesPaid: PlusGoogle Calendar sync comes with the Booking Calendar extension, included from Plus or sold alone from $79 a year. |
| Platform | ||
| Where your data livesWhether records are stored in your WordPress database or on the vendor's servers. | Your WordPress database, in the plugin's own tables | Your WordPress database (custom tables) |
| CRM on a site pageStaff can use the CRM on a page of the site, outside wp-admin. | YesFreeA shortcode puts the whole CRM on a page of your site for staff, inside your theme. | Not checked |
- Yes: The plugin does this.
- Partial: It does part of this; the note says what is missing.
- No: The plugin does not do this.
- Not checked: We could not confirm it from the vendor's own pages, so we do not claim either way.