Plugixa CRM vs HubSpot
HubSpot's plugin connects your site to HubSpot's hosted CRM; your contacts and deals are stored on HubSpot's servers. Plugixa CRM runs entirely inside WordPress and stores everything in your own database.
HubSpot has the largest install base here, with more than 200,000 active installs. Plugixa CRM is new.
Both plugins have a checked value for 32 of 33 features, and they differ on 16 of them.
Verdict
HubSpot is the better pick if you want a hosted platform and plan to buy into its paid hubs. Plugixa CRM is the better pick if you want the CRM inside WordPress, with your data on your own server and no per-seat cost.
Choose Plugixa CRM if
- You want customer data to stay on your own server.
- You have more than two users, or more than 1,000 contacts, and do not want to pay per seat.
- You want several pipelines, a forecast and a customer portal without a paid plan.
Choose HubSpot if
- You want a hosted CRM with live chat, a large app marketplace and mobile apps.
- You plan to grow into marketing and sales automation and accept per-seat pricing.
- You do not want to run CRM software on your own WordPress site.
At a glance
| Plugixa CRM | HubSpot | |
|---|---|---|
| Type | Sales CRM | Connector to a hosted CRM |
| Active installs | Fewer than 10 | 200,000+ |
| Rating | – | 4.34 / 5 (207 ratings) |
| Last updated | – | Sep 16, 2026 |
| Free version | Yes | Yes |
| Price | From €39 / year | From $84 / year |
| Lifetime licence | Not listed | Not listed |
| Refunds | 14-day refund for defects only | Not stated on the pricing page |
Feature by feature
| Feature | Plugixa CRM | HubSpot |
|---|---|---|
| Contacts and companies | ||
| ContactsStores people with their details, notes and a history of what happened with them. | YesFreeA contact can have several email addresses and phone numbers, one of each marked primary. | YesFree |
| CompaniesStores companies (accounts) as their own records, with contacts linked to them. | YesFreeAccounts with a parent and child hierarchy, and a link to contacts that records each person's role. | YesFree |
| Custom fieldsYou can add your own fields to contacts or other records. | YesPaid: ProTen field types on contacts, accounts, leads and deals. | YesFreeThe free plan allows 10 custom properties. Paid plans raise the limit. |
| Duplicate mergeFinds the same person or company entered twice and merges the two records. | YesFree | PartialFreeContacts are deduplicated by email and companies by domain, and records can be merged on all plans. The duplicates manager needs a Professional plan. |
| Sales pipeline | ||
| DealsTracks sales opportunities with a value, a stage and an expected close date. | YesFree | YesFree |
| Kanban boardShows deals as cards in stage columns that you drag from one stage to the next. | YesFree | YesFree |
| Several pipelinesYou can run more than one pipeline, each with its own stages. | YesFree | YesPaid: Starter Customer PlatformThe free plan has one default pipeline. Starter allows 15 custom pipelines, shared across objects. |
| Sales forecastReports expected revenue, weighted by stage probability or by close date. | YesFreeA weighted pipeline forecast, win rate and expected close by month. | YesPaid: Sales Hub Professional |
| Lead conversionA lead is a separate record that converts into a contact, a company or a deal once qualified. | YesFreeA lead converts into an account, a contact and an opportunity in one step. | PartialPaid: Sales Hub ProfessionalLeads are linked to existing contacts or companies and move through lead stages towards a deal, rather than converting into a new contact. Needs Sales Hub Professional. |
| Activities and email | ||
| TasksTasks with a due date and an assignee, linked to a record. | YesFree | YesFree |
| CalendarA calendar view of tasks, meetings or appointments inside the CRM. | YesFreeMonth, week and day views over tasks, calls and meetings, with working hours, holidays and free/busy. | Not checked |
| Calls and meetingsLogs calls and meetings as their own activities on a record. | YesFree | YesFree |
| Email from a recordSends a one-to-one email from a contact's record and keeps it on the record. | YesFreeSent from any record, with templates and merge fields. | YesFree |
| Incoming emailReads a mailbox and files incoming mail against the matching records. | YesFreeReads your own mailbox over IMAP. Incoming mail can create cases automatically. | YesFreeEmail is connected through HubSpot's shared inbox. Email sync is listed as a Starter feature, so free-plan limits were not checked in detail. |
| Marketing | ||
| Email campaignsSends newsletters or bulk email to a list or segment of contacts. | YesFreeCampaigns, target lists and mass email sent in batches, with open and click tracking on your own domain. | YesFreeFree marketing email carries HubSpot branding and has sending limits. |
| Marketing automationRuns sequences or workflows triggered by events, such as a tag added or a form submitted. | NoTarget lists are static, and there is no workflow or sequence builder. | YesPaid: Starter Customer PlatformStarter has simple email, contact and deal automation. Full workflows need a Professional plan. |
| Lead capture formsHas its own forms that create contacts or leads, without a separate form plugin. | YesFreeWeb-to-lead forms as a block or a shortcode; submissions arrive as leads. | YesFree |
| Customer support | ||
| Tickets or casesA support queue of customer requests with a status and an owner. | YesFreeCases with statuses, priorities and types, assigned round-robin or to whoever is least busy. | YesFree |
| Knowledge baseHelp articles you write in the CRM and can show to customers. | YesFreeArticles in a category tree. Articles you mark as public appear in a help centre on your site. | YesPaid: Service Hub Professional |
| Client portalCustomers log in on your site to see their own records, such as tickets, invoices or documents. | YesFreeCustomers see their own cases, shared documents, meetings, calls and help articles. Each panel is a separate switch. | YesPaid: Service Hub ProfessionalThe portal shows customers their own support tickets only. |
| Team and permissions | ||
| CRM rolesPermissions set per CRM role, beyond the standard WordPress roles. | YesFreeRoles per record type and per action, each with an all, team, own or none scope. | PartialFreePermissions are set per user on all plans. Reusable permission sets need an Enterprise plan. |
| Record-level accessLimits which records or fields a user can see, for example only their own or their team's. | YesFreeRecords are limited to a user's own, their team's or all, and single fields can be hidden or made read-only. | YesFreeUsers can be limited to records they own on all plans. Team-only access needs a Professional plan. |
| Change historyKeeps a log of who changed what on a record. | YesFree | YesFreeProperty history shows each change, its date and its source, such as a user, an import or a workflow. |
| Reports and data | ||
| ReportsBuilt-in reports or dashboards on contacts, deals or activity. | YesFreeA report builder with charts over deals, leads, meetings, calls and tasks, and multi-tab dashboards. | YesFree |
| CSV import and exportImports contacts from a CSV file and exports them to one. | YesFreeCSV import with column mapping and an undo for the whole run; CSV and Excel export. | YesFree |
| WebhooksSends a message to a URL you choose when records change. | YesFree | YesPaid: Data Hub ProfessionalThe Send a webhook workflow action needs Data Hub Professional. Developer apps can also subscribe to record changes through the webhooks API. |
| REST APIA documented API for reading and writing CRM records from other software. | YesFreeAbout 230 documented REST routes, with the same permission rules as the admin screens. | YesFree |
| Commerce | ||
| WooCommerceLinks WooCommerce customers and their orders to CRM contacts. | YesPaid: ProLinks WooCommerce customers and their order history to contacts. | PartialFreeNot part of the HubSpot plugin. WooCommerce sync is offered by third-party apps, such as the one from MakeWebBetter. |
| Quotes and invoicesCreates quotes or invoices from the CRM. | NoThere are PDF templates for any record, but no quote or invoice records. | YesFreeInvoices are listed for all plans. Quotes need a Commerce Hub Professional plan. |
| Integrations | ||
| Form plugin integrationsSends entries from form plugins such as Contact Form 7, WPForms or Gravity Forms into the CRM. | YesPaid: ProContact Form 7, WPForms, Gravity Forms and Elementor forms. | YesFreeListed integrations include Gravity Forms, Ninja Forms, WPForms, Formidable and Forminator. Contact Form 7 is not listed. |
| Calendar syncSyncs CRM meetings or tasks with Google Calendar or Outlook. | YesPaid: ProGoogle Calendar and Microsoft 365 calendars. | YesFree |
| Platform | ||
| Where your data livesWhether records are stored in your WordPress database or on the vendor's servers. | Your WordPress database, in the plugin's own tables | HubSpot's servers (hosted CRM) |
| CRM on a site pageStaff can use the CRM on a page of the site, outside wp-admin. | YesFreeA shortcode puts the whole CRM on a page of your site for staff, inside your theme. | NoThe CRM runs in HubSpot's own web app. The plugin adds tools to wp-admin and forms or chat to site pages, not a staff CRM on the site. |
- Yes: The plugin does this.
- Partial: It does part of this; the note says what is missing.
- No: The plugin does not do this.
- Not checked: We could not confirm it from the vendor's own pages, so we do not claim either way.