Email marketing CRMVersion checked: 3.2.6 · Oct 16, 2026
FluentCRM review
A self-hosted email marketing and automation plugin with a contact CRM, company records and campaign reports. The free version covers contacts, campaigns and basic automation, and Pro adds the deep plugin integrations, sequences and advanced segmentation.
Best for: Sites that want newsletters, automation and contact records inside WordPress, especially WooCommerce, LMS and membership sites. It is not a sales pipeline tool.
Strengths / Weaknesses
Strengths
- Unlimited contacts and emails on every plan, with prices set by site count, not list size.
- Campaigns, scheduling, a company module and custom fields are free.
- Pro integrates with more than 45 plugins, including WooCommerce, LearnDash and MemberPress.
- Data stays in your WordPress database, with no external service required.
- Calls, meetings and other activities can be logged on a contact.
Weaknesses
- No deals, pipeline or sales forecast.
- Contact export, email sequences and the drag-and-drop email builder need Pro.
- Manager permissions are Pro only and apply to all contacts.
- Built-in forms need the separate Fluent Forms plugin.
- Pro starts at $90 for the first year and renews at $129.
wordpress.org numbers
- Type
- Email marketing CRM
- Developer
- WPManageNinja
- Active installs
- 80,000+
- Rating
- 4.77 / 5 (250 ratings)
- Current version
- 3.2.6
- Last updated
- Oct 12, 2026
- On wordpress.org since
- Sep 29, 2020
- Requires
- WordPress 6.0, PHP 7.4
Read from the wordpress.org plugin API on Oct 19, 2026.wordpress.org listing
Pricing
| Plan | Price | Sites |
|---|
| Free version | $0 | – |
|---|
| Solo/Blogger | $90 / yearrenews at $129 | 1 |
|---|
| Small Business | $174 / yearrenews at $249 | 5 |
|---|
| Agency License | $349 / yearrenews at $499 | 50 |
|---|
Lifetime licence: Not listed. Refunds: 14-day money-back guarantee.Prices marked as renewing higher were promotional prices on the day we checked.Pricing source
Features, area by area
Contacts and companies
| Feature | Value | Note |
|---|
| ContactsStores people with their details, notes and a history of what happened with them. | YesFree | |
|---|
| CompaniesStores companies (accounts) as their own records, with contacts linked to them. | YesFree | |
|---|
| Custom fieldsYou can add your own fields to contacts or other records. | YesFree | |
|---|
| Duplicate mergeFinds the same person or company entered twice and merges the two records. | Not checked | |
|---|
Sales pipeline
| Feature | Value | Note |
|---|
| DealsTracks sales opportunities with a value, a stage and an expected close date. | No | |
|---|
| Kanban boardShows deals as cards in stage columns that you drag from one stage to the next. | No | |
|---|
| Several pipelinesYou can run more than one pipeline, each with its own stages. | No | |
|---|
| Sales forecastReports expected revenue, weighted by stage probability or by close date. | No | |
|---|
| Lead conversionA lead is a separate record that converts into a contact, a company or a deal once qualified. | No | A contact is labelled Lead or Customer. There is no separate lead record to convert. |
|---|
Activities and email
| Feature | Value | Note |
|---|
| TasksTasks with a due date and an assignee, linked to a record. | PartialFree | Tasks come from the separate FluentBoards plugin and show on the contact profile. |
|---|
| CalendarA calendar view of tasks, meetings or appointments inside the CRM. | Not checked | |
|---|
| Calls and meetingsLogs calls and meetings as their own activities on a record. | YesFree | Calls and meetings are note types in the Notes and Activities tab. |
|---|
| Email from a recordSends a one-to-one email from a contact's record and keeps it on the record. | YesFree | Direct email works only for contacts with a Subscribed status. |
|---|
| Incoming emailReads a mailbox and files incoming mail against the matching records. | Not checked | |
|---|
Marketing
| Feature | Value | Note |
|---|
| Email campaignsSends newsletters or bulk email to a list or segment of contacts. | YesFree | |
|---|
| Marketing automationRuns sequences or workflows triggered by events, such as a tag added or a form submitted. | YesFree | The free version has a small set of triggers and actions. Most integration triggers need Pro. |
|---|
| Lead capture formsHas its own forms that create contacts or leads, without a separate form plugin. | PartialFree | Forms created in FluentCRM are Fluent Forms forms, so the free Fluent Forms plugin must be installed. |
|---|
Customer support
| Feature | Value | Note |
|---|
| Tickets or casesA support queue of customer requests with a status and an owner. | No | Tickets come from the separate Fluent Support plugin and show on the contact profile. |
|---|
| Knowledge baseHelp articles you write in the CRM and can show to customers. | Not checked | |
|---|
| Client portalCustomers log in on your site to see their own records, such as tickets, invoices or documents. | Not checked | |
|---|
Team and permissions
| Feature | Value | Note |
|---|
| CRM rolesPermissions set per CRM role, beyond the standard WordPress roles. | PartialPaid: Solo/Blogger | Pro managers get permissions set per user, not per named role. |
|---|
| Record-level accessLimits which records or fields a user can see, for example only their own or their team's. | No | Manager permissions apply globally, so a manager sees all contacts their permissions cover. |
|---|
| Change historyKeeps a log of who changed what on a record. | Not checked | |
|---|
Reports and data
| Feature | Value | Note |
|---|
| ReportsBuilt-in reports or dashboards on contacts, deals or activity. | YesFree | Campaign and automation reports are free. Contact, WooCommerce and LMS reports need Pro. |
|---|
| CSV import and exportImports contacts from a CSV file and exports them to one. | YesPaid: Solo/Blogger | CSV import is free. Contact export needs Pro. |
|---|
| WebhooksSends a message to a URL you choose when records change. | YesPaid: Solo/Blogger | Outgoing webhooks run as an automation step in Pro. Incoming webhooks are free. |
|---|
| REST APIA documented API for reading and writing CRM records from other software. | YesFree | Developer docs say core endpoints work on the free plugin, but the Free vs Pro table lists the REST API under Pro. |
|---|
Commerce
| Feature | Value | Note |
|---|
| WooCommerceLinks WooCommerce customers and their orders to CRM contacts. | YesFree | Purchase history on the contact profile is free. Segmentation, triggers and reports for WooCommerce need Pro. |
|---|
| Quotes and invoicesCreates quotes or invoices from the CRM. | Not checked | |
|---|
Integrations
| Feature | Value | Note |
|---|
| Form plugin integrationsSends entries from form plugins such as Contact Form 7, WPForms or Gravity Forms into the CRM. | YesFree | Fluent Forms is free. Elementor, Divi Bloom, Thrive and Beaver Builder forms need Pro. Other form plugins can post to an incoming webhook. |
|---|
| Calendar syncSyncs CRM meetings or tasks with Google Calendar or Outlook. | Not checked | |
|---|
Platform
| Feature | Value | Note |
|---|
| Where your data livesWhether records are stored in your WordPress database or on the vendor's servers. | Your WordPress database | |
|---|
| CRM on a site pageStaff can use the CRM on a page of the site, outside wp-admin. | Not checked | |
|---|